Distribution Research

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The Fault In Our Stars is a powerful movie that has a similar demographic to the one I am trying to reach, therefor, their online and media marketing and advertising is something that would in turn reach my own audience.
The author of the book, The Fault In Our Stars, John Green not only has multiple books on the New York Times Best Seller list, but is also an Internet phenomenon. He and his brother have been running a video Tumblr blog for seven years called Vlogbrothers full of entertaining rants on many topics that has gathered a huge following online. The blog has over two million subscribers, along with a YouTube channel with over 600 million total views.
There are 43 individual Tumblr blogs dedicated to The Fault In Our Stars, and John Green himself has approximately 30 meme sites about him. It's safe to say that majority of this captured audience is from the millennial/gen z crowd. With this demographic group consuming up to 18 hours of media a day, the majority of which is spent on the Internet and social networking, this is extremely valuable.





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