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Target Audience Research
To promote her new film, Mother's Day, Jennifer Aniston became a prominent spokesperson for Aveeno Lotion. She appeared in multiple commercials, testifying for its promising results. Within the movie, she portrays a mother of two children however, she has wrinkle-less and age-less skin, perfectly colored blonde hair, and flawless makeup. Older women and mothers who watch the commercials may recognize Aniston and be more inclined to see the movie and buy the lotion, desiring to look like her. My group learned that by promoting a film through a product can be extremely effective. By connecting the product to our film, we would be successful in having more people who buy the product relate that with our film and therefore going to see it. However, though this advertisement technique is useful and effective, we would need a different product for our film as we target different audiences.
Distribution Research
The plot of Kissing Booth is nothing new: spunky high school junior Elle (Joey King) begins a forbidden romance with long-term crush Noah (Jacob Elordi) after kissing him at the school carnival, risking her best friendship with his younger brother, Lee (Joel Courtney), who exists in Noah's shadow. The cast of the show had a Netflix special promotion, which showed the three main characters doing the "Kissing Challenge", showing the cast members blind-folded kissing random objects. I would change this by doing something extremely similar, for example releasing a fun and relatable YouTube video so that people would learn to like the actors and want to see the movie.
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